Anyone who desires a strong online presence knows the value of a name in a popular domain that perfectly matches his or her business interests or passions. As more and more users occupy the World Wide Web, it is becoming increasingly difficult to find a suitable name that is actually available. Available domains are precious commodities, particularly in some niches where competition is intensely fierce. Owners of websites are finding it more challenging to arrive at names that will establish their presence on the internet and make it easier for their clients to find them online. Conventional wisdom dictates that it is better to have a name that is easy to remember and use and which also forms part of the website's identity and the site's URL.
